Climate and consumer expectations in the UAE

The Middle Eastern beauty market is defined by unique conditions: intense sunshine, dry air, and constant shifts between outdoor heat and air‑conditioned interiors. In this environment, consumers demand skincare that offers light textures, reliable protection, and visible results.

Russian brands entering the GCC

Three Russian companies — Geltek, LIBREDERM, and ResedaOdor — are rising to meet these expectations. Their products are certified under the national program “Made in Russia”, which strengthens trust among distributors and regulators while confirming quality and product origin. Published in Khaleej Times

LIBREDERM: Pharmaceutical expertise for hot climates

Among these brands, LIBREDERM is steadily building recognition in the UAE. The company focuses on formulas adapted to the region’s climate:

• 💧 Intensive hydration with lightweight emulsions and fluids
• 🌞 Daily sunscreens designed for strong UV exposure
• 🧪 Ceramides and peptides to support the skin barrier under dry air and heat

LIBREDERM’s products absorb quickly, do not weigh down the skin, and are suitable for layering — a format highly valued by local consumers.

The brand is expanding through partnerships with distributors and retail platforms. Today, LIBREDERM is available on wee.ae, Amazon, Letoile, and Noon, ensuring wide accessibility across the GCC.

“Made in Russia” as a trust mark

Certification under “Made in Russia” serves as a unifying vector for all three brands. It confirms quality standards, simplifies cooperation with partners, and builds consumer confidence in a competitive market.

As Alexey Shilov, Head of Export Supplies at LIBREDERM, emphasizes: “Participation in the ‘Made in Russia’ program is a significant competitive advantage. For international partners and consumers, this mark is a sign of quality, control, and transparency of product origin.”

The experience of LIBREDERM demonstrates that Russian skincare can successfully compete in one of the world’s most dynamic beauty markets. By combining climate‑adapted formulas, technological expertise, and clinical approaches, this brand is shaping a new chapter for beauty in the Middle East.

🛍 Shop LIBREDERM now at librederm.ae and experience beauty powered by science.